Anthony De Guzman

A Toronto SEO specialist, consultant and expert who's all about growth marketing.

I specialize in search engine optimization & consulting – with a sprinkle of digital marketing ingenuity to produce results that go far beyond "great content."

  • hire expert consultant

    Toyota Canada

  • toronto seo consultant

    Lexus Canada

  • seo expert

    Scion Canada

  • seo toronto

    HomeSense

  • seo expert

    Winners

  • seo consultant toronto

    Marshalls

  • seo consulting toronto

    TD Bank

Summary

  • Passion for digital marketing, advertising and search engine optimization.
  • Proven track record in desktop & mobile search, and Google AdWords PPC.
  • Co-founder of Breezeful
  • First page ranking on Google.ca for:
  • toronto seo expert
  • toronto seo consultant
  • toronto seo specialist
  • Well-versed in social advertising through Facebook, Twitter for results-driven traffic & user acquisition pay-per-click campaigns.
  • Skilled in Google Analytics, Screaming Frog, Ahrefs, Majestic, Scrapebox etc.
  • Developer with a strong background in...
    ⇝ Ruby, NodeJS, HTML/CSS, JavaScript, SQL, MongoDB, React/Redux
  • Created an SEO tool for on-page optimization insights: Page Outil
  • Fluent in French and English.

Education

Bachelor of Arts, University of Waterloo 2014

Experience

Head of Growth
December 2017 – Present
Cover Financial Inc.
  • Leading all growth and marketing efforts
  • Successfully built out growth team from scratch (currently total of 6 and growing)
  • Heading up paid/organic user acquisition, retention/activation and content/PR
  • Tracking to meet CPA/CPL and LTV goals, and handling all growth dashboards and data visualization via SQL & Periscope Data
  • Executing on new growth channels for web, mobile, apps, messenger to increase the number of insurance policies bound
  • Lead in Cover's referral program
  • Point person for executing ad-ops, tracking, analytics, web/scripting, SEO and data scraping
SEO Specialist
March 2017 – December 2017
Shopify Inc.
  • SEO and Growth
  • Reporting, Automation and Scaling
  • Audit Implementation via Ruby on Rails (RoR)
  • Working on: Shopify Brochure, Exchange, Burst, and Shopify Plus
SEO Manager
January 2016 – February 2017
Saatchi & Saatchi
  • Bilingual SEO Manager for clients: Toyota Canada (incl. Lexus and Scion) – as well as TJX Canada (Winners, HomeSense, Marshalls).
  • Organic search strategy for new business under Publicis Groupe.
SEO Specialist
January 2015 – December 2015
Saatchi & Saatchi
  • Content and organic search lead for Toyota Canada.
  • Main responsibilities include improving total first page rankings while optimizing site architecture and technical SEO standards in accordance with TPM Communications.
  • SEM innovation with Google AdWords Scripts developing account-specific tools such as:
  • 404 checker for destination URLs
  • Automated MCC reporting with Google Spreadsheets and Google Analytics (advanced API)
  • Search Query Report + negative keyword automation
  • Low QS (quality score) checker for exact keywords
  • Bid adjustment (optimizing first-page bids using a present-day-calculated weighted average position and conversions at the keyword level)
  • Work with the search team to pitch enterprise-level companies for organic and paid search.
  • Write targeted French ad copy for the French-Canadian audience.
SEO & Marketing Analyst
May 2014 – January 2015
Stylekick Inc.
  • Recruited as a marketing intern and promoted to SEO & Marketing Analyst after 4 months.
  • Improved the company's app visibility by ranking within the top 7 spots in over 15 different languages for high-traffic & relevant keywords (ASO – App Store Optimization).
  • Coded/designed the Stylekick .
  • Transformed Pinterest into an incredible source of traffic, generating 500-800 daily clicks toward the iTunes application page.
  • Optimized Facebook, Twitter & Google Admob pay-per-install ads (PPI) to improve user-acquisition – resulting in hundreds of installs/month with a cost per install averaging $0.60 to $0.80.
  • Managed the Stylekick Blog & conducted technical audits as the company's SEO expert – improving crawling, schema markup, site structure, and developing keyword & link building strategies.
  • Prepared and implemented a site migration for the blog from its subdomain to subdirectory via reverse proxy, successfully resolving a Penguin algorithmic penalty to increase organic search traffic.
9th Cloud Gifts
December 2013 – December 2014
www.9thcloudgifts.com
  • An individual side-project to hone various digital marketing skills and practices.
  • Management over technical SEO aspects such as .htaccess, robots.txt, HTTP 301/302/404 codes, crawling, flash, iframes, etc.
  • Optimized accordingly for Penguin & Panda – taking advantage of LSI keywords & schema markup to leverage Google Hummingbird.
  • Utilized tools including: Google Webmaster Tools (GWT), Ahrefs, Majestic SEO, Moz.com, Screaming Frog, Scrapebox, etc.
President of the UW Music Club
April 2012 – 2013
Federation of Students, UW
  • Lead a team of passionate music executives to organize concerts and give students an opportunity to learn a new musical instrument and perform live.
  • Developed relationships with other non-conventional clubs to design unique and innovative events.
  • The first president to raise funds for beginner instrument rental – and hold the end-of-term concert at the Bombshelter Pub, the on-campus bar.
  • Reached out and engaged hundreds of new members with the use of Facebook & Twitter.
Student Development Associate
September – December 2010
Alumni Affairs, UW
  • Fundraised by contacting alumni, parents and friends of the university through phone.

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  • Co-Founder @ Breezeful
  • University of Waterloo Alumnus
  • Torontonian