Anthony De Guzman
Developer, Startup Founder & Growth Strategist
I specialize in building and scaling digital products with a focus on growth marketing, development, and user acquisition. With experience as a Head of Growth and co-founder, I bring a versatile skill set spanning technical development and strategic marketing.
Work Experience
Co-founder
Breezeful
• Leads all tech initiatives at Breezeful, a Y-combinator backed mortgage-tech startup in the U.S. and Canadian markets
• Develops the company's tech stack: Full stack Typescript (Javascript): React.js front-end; Node.js back-end, Redis and session based auth, Postgres (SQL) with dev-ops across AWS, GCP and Heroku.
• Specializes in feature-based modular monoliths with pub/sub and redis-queue wiring
• Strong in SQL, data visualization and non ORM reliant development
• Manages payroll, benefits, commissions and other misc company operational responsibilities
Head of Growth
Cover Financial Inc.
• Led all growth and marketing efforts
• Built out growth team from scratch (total of 6 team members)
• Headed up paid/organic user acquisition, retention/activation and content/PR
• Managed CPA/CPL and LTV metrics, created growth dashboards via SQL & Periscope Data
• Executed on new growth channels across web, mobile, apps, and messenger
• Led Cover's referral program implementation
SEO Specialist
Shopify Inc.
• Led SEO and Growth initiatives
• Managed Reporting, Automation and Scaling
• Implemented Audits via Ruby on Rails (RoR)
• Worked on Shopify Brochure, Exchange, Burst, and Shopify Plus
SEO Manager
Saatchi & Saatchi
• Bilingual SEO Manager for clients including Toyota Canada, Lexus, Scion, and TJX Canada
• Developed organic search strategy for new business under Publicis Groupe
Skills & Expertise
Development
Marketing & Growth
Notable Projects
Breezeful
Co-founder
Co-founded Breezeful, a digital mortgage platform that simplifies the home loan process through technology.
Visit websitePage Outil
Creator
Developed an SEO tool for on-page optimization insights, helping marketers improve their search rankings.
Visit website