Anthony De Guzman

Developer, Startup Founder & Growth Strategist

I specialize in building and scaling digital products with a focus on growth marketing, development, and user acquisition. With experience as a Head of Growth and co-founder, I bring a versatile skill set spanning technical development and strategic marketing.

Work Experience

January 2020 - Present

Co-founder

Breezeful

• Leads all tech initiatives at Breezeful, a Y-combinator backed mortgage-tech startup in the U.S. and Canadian markets

• Develops the company's tech stack: Full stack Typescript (Javascript): React.js front-end; Node.js back-end, Redis and session based auth, Postgres (SQL) with dev-ops across AWS, GCP and Heroku.

• Specializes in feature-based modular monoliths with pub/sub and redis-queue wiring

• Strong in SQL, data visualization and non ORM reliant development

• Manages payroll, benefits, commissions and other misc company operational responsibilities

December 2017 - December 2019

Head of Growth

Cover Financial Inc.

• Led all growth and marketing efforts

• Built out growth team from scratch (total of 6 team members)

• Headed up paid/organic user acquisition, retention/activation and content/PR

• Managed CPA/CPL and LTV metrics, created growth dashboards via SQL & Periscope Data

• Executed on new growth channels across web, mobile, apps, and messenger

• Led Cover's referral program implementation

March 2017 - December 2017

SEO Specialist

Shopify Inc.

• Led SEO and Growth initiatives

• Managed Reporting, Automation and Scaling

• Implemented Audits via Ruby on Rails (RoR)

• Worked on Shopify Brochure, Exchange, Burst, and Shopify Plus

January 2016 - February 2017

SEO Manager

Saatchi & Saatchi

• Bilingual SEO Manager for clients including Toyota Canada, Lexus, Scion, and TJX Canada

• Developed organic search strategy for new business under Publicis Groupe

Skills & Expertise

Development

JavaScript/TypeScript 95%
React/Next.js 90%
Python & LLMs 85%
Ruby on Rails 80%
SQL & PostgreSQL 90%

Marketing & Growth

SEO & Content Strategy 95%
Paid Acquisition 90%
Analytics & Data Visualization 85%
Growth Experimentation 90%
User Acquisition 95%

Notable Projects

Breezeful

Co-founder

Co-founded Breezeful, a digital mortgage platform that simplifies the home loan process through technology.

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Page Outil

Creator

Developed an SEO tool for on-page optimization insights, helping marketers improve their search rankings.

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