Anthony De Guzman
9th Cloud Gifts
9th Cloud Gifts is an individual project which I began in my final year of university to hone different types of digital marketing skills, such as:
- SEO
- Social media
- Graphic design - logos, banners, etc.
Take a look at the social-accounts built up for this project: Twitter & Pinterest.
Search Engine Optimization, Traffic & Average Keyword Positions
I targeted keywords in the "gift idea" niche - including relevant Amazon products for each topic. The keyword is mainly placed in the title, along with a relevant LSIs as the URL, and variations in the alt tags of article images.
With the goal of making each page as unique as possible, I wrote excerpts for each post - as well as short descriptions for the category pages. These pages are usually de-indexed if used solely as an archive - but in this case, having a text snippet adds a bit of usefulness.
The site currently has a total of 16 articles published, averaging about 50-150 clicks and 250-600 impressions a day. Average positions on the first page were held for keyword variations like going away gift ideas.
