Anthony De Guzman
Stylekick Inc.
I joined this fast-growing fashion tech startup in May 2014. After a 4 month internship, I was promoted to my current position as an SEO & Marketing Analyst.
I was initially brought in for SEO (search engine optimization) work, but I moved onto user-acquisition for the company app.
I focused on:
- ASO (app store optimization)
- SEO on the Stylekick Blog & Outfit Showcase pages
- Mobile advertising
- Innovative social-media campaigns
Facebook App-Install Ads
I targeted the United States (US), United Kingdom (UK) Canada, Australia, Germany, France & Sweden. The goal was to get the Stylekick's Facebook CPI to less than $1.00. According to Fiksu, the CPI (cost-per-install) of a loyal user as of October 2014 is $2.16 - see source.
I managed to get the CPI of Stylekick's iOS app approximately 69.2% more cost-efficent (not incl. Sweden & testing campaigns) than the index under Facebook's advertising platform.
Marketing Ad Creatives
Take a look at some of the Facebook Ad Creatives that convereted most effectively:
You can click on the ads to see a high-quality image of each creative.
iTunes App Store Rankings & App Store Optimization (ASO)
Below are the app store rankings for Stylekick for various relevant and high-traffic keywords:
For obvious reasons, I can only reveal a few keywords, but the rankings for each one are all present. Stylekick is placed amongst the top 7, but usually the top 3 spots for these highly-sought keywords. Prior to ASO work being done, keywords such as H&M, which were initally positioned at the 20th-30th spot - are now in the top 2 and right behind the actual H&M app.
These positions are achieved through downloads - such as Facebook's mobile app-install ads, keyword research, and app store reviews.
Email Newsletter & Press-Page
This is the email-newsletter I designed for our email-marketing campaigns. With no on-site press kit prior to joining the team, I put one together and designed the press-page now used for PR outreach:
Click here to see a live version of the newsletter, or check out the Stylekick Press Page.
If you're interested in seeing more of my work, feel free to contact me at email@anthonydeguzman.com
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